The NH16 Coastal Culinary Festival at Conrad Bengaluru mapped a journey across India's eastern shoreline, Starting at Tamil Nadu and stopping along the way in Andhra Pradesh and Orissa, and ultimately finding culinary nirvana in West Bengal, NH16 is A Narrative of Coastal Flavors crafted by Indian Durbar. The concept highlights the actual terrain and maps the journey of the diner from Tamil Nadu to West Bengal along India's south-eastern and eastern coasts.
To craft a campaign that translates food, regional travel, and geographical shifts into a single luxury dining brand. The identity had to celebrate rustic regional flavors while maintaining the absolute sophistication, polish, and premium brand guidelines of the Conrad Hotel group.
We built a travelogue campaign centered around illustrated route maps, handwritten scripts, and ocean-inspired typography. Custom menus, decorative coasters, and signage are styled as vintage shipping logs and maps, pairing warm terracotta and deep marine blues to immerse guests in a luxury coastal excursion.
