The Royal Flavours of Rampur food festival at Conrad Pune celebrated the legendary courtly cuisine of the Rampur Nawabs, with a legacy of art, music, architecture and cuisine that is unparalleled, the erstwhile princely state of Rampur's culinary magnificence is sharply brought to life in this campaign aptly titled 'Flavours of Rampur'. Though short, the festival tabled a selection of the finest recipes handcrafted by the Conrad Culinary team. The campaign was given an equally handcrafted feel with the visual elements posing as the perfect hark back to the bygone era.
To build a visual identity that acts as a portal to Rampur's golden era of arts, architecture, and luxury. The campaign had to feel handcrafted and historical, using royal aesthetics without looking outdated on modern print and digital collateral.
We designed an opulent visual system utilizing rich Mughal arch frameworks, vintage calligraphy, and intricate geometric screens. Deep royal plums, rich mahoganies, and burnished gold textures establish an immediate sense of grandeur. The campaign storytelling evokes the romance and craftsmanship of Nawabi courts.
